Products straight to consumers, aid for producers. Bharat Organics looks to disrupt organic market
New Delhi: The Ministry of Cooperation has stepped deeper into the digital commerce space with the launch of a direct-to-consumer (D2C) website and mobile application for Bharat Organics, a consumer-facing brand of the National Cooperative Organic Limited (NCOL), signalling its growing push to expand the cooperative model into sectors traditionally dominated by private players. Launched in…