Bharat Taxi Bets on the Amul Model to Rewrite India’s Ride-Hailing Story
Bharat Taxi is positioning itself as the “Amul of ride-hailing”, a comparison that carries weight in India’s economic imagination. Amul transformed millions of small dairy farmers into collective owners of a national brand. Bharat Taxi now wants to replicate that cooperative success in the gig economy, challenging established players like Uber, Ola, and Rapido by…