Bharat Taxi Bets on the Amul Model to Rewrite India’s Ride-Hailing Story

Bharat Taxi Bets on the Amul Model to Rewrite India’s Ride-Hailing Story

Bharat Taxi is positioning itself as the “Amul of ride-hailing”, a comparison that carries weight in India’s economic imagination. Amul transformed millions of small dairy farmers into collective owners of a national brand. Bharat Taxi now wants to replicate that cooperative success in the gig economy, challenging established players like Uber, Ola, and Rapido by…

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Government-Backed Bharat Taxi App Set to Enter Delhi’s Ride-Hailing Market

Government-Backed Bharat Taxi App Set to Enter Delhi’s Ride-Hailing Market

Delhi is preparing for a major change in urban transportation with the upcoming launch of the government-backed Bharat Taxi app on January 1, 2026. Designed as an alternative to existing private ride-hailing platforms, Bharat Taxi aims to offer a fair, transparent and driver-friendly mobility solution. The initiative reflects the government’s broader push to strengthen cooperative…

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Google-backed Namma Yatri becomes tech service provider for Indian Govt’s ride-hailing platform, Bharat Taxi’s zero-commission initiative

Google-backed Namma Yatri becomes tech service provider for Indian Govt’s ride-hailing platform, Bharat Taxi’s zero-commission initiative

Namma Yatri was introduced on Bengaluru’s streets in November 2022, built on the Open Network for Digital Commerce (ONDC) protocol. The platform quickly became a local favourite, drawing both passengers and drivers seeking transparency and better earnings. But the Bengaluru playbook did not scale as expected. As rivals like Rapido and even Uber began rolling…

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