May 15, 2026
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Virtual

Sony India Introduces a Next-Generation Camera Tracking System, OCELLUS for creation of Spatial Content in Augmented Reality or Virtual Production

Sony India Introduces a Next-Generation Camera Tracking System, OCELLUS for creation of Spatial Content in Augmented Reality or Virtual Production

kiranmaroj@gmail.com04 mins

New Delhi, May 05: Sony India today announced the launch of OCELLUS (ASR-CT1), its first advanced camera tracking system designed to simplify and enhance augmented reality (AR) and virtual production workflows. Built for creators across broadcast, cinema, and live production environments, it delivers marker-free camera tracking through multiple sensors making it a perfect choice for Virtual productions as In-Camera VFX and AR, sends the camera position and orientation data while the camera is shooting.   The system also comprises of a sensor unit, a…

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How to try clothes before buying using Google’s Virtual Apparel Try On feature

How to try clothes before buying using Google’s Virtual Apparel Try On feature

kiranmaroj@gmail.com03 mins

Google on Wednesday announced the expansion of its Virtual Apparel Try On feature to India, bringing a more intelligent and personalised shopping experience to Indian consumers. Powered by artificial intelligence (AI), the feature allows shoppers to visualise how clothing items would look on them before making a purchase decision. Part of Google’s broader Shopping Graph…

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