Pravin Thakor, a driver associated with the platform, said earlier aggregator models had become financially unsustainable for many drivers.
Working with other companies was no longer profitable. But after joining Bharat Taxi, we are getting better rates and responses. By associating with this model, any driver can earn well and secure the future of their family, he said.
Another driver, Janak Barot, said the lower fare structure was benefiting both drivers and passengers. There is zero commission here and payments are made directly into our accounts; we feel like owners. Other companies charge Rs 30 per kilometre, whereas we are charging customers only Rs 17-18, which is beneficial for them as well. In the future, with the expansion of the organisation, we will also get the benefits of schemes like pension and insurance, he said.
According to the company, more than one lakh of its drivers are based in Gujarat. After expanding operations in Ahmedabad and Surat, the cooperative is now preparing to launch services in Vadodara as part of its next phase of growth.
To strengthen its presence at the grassroots level, Bharat Taxi said it is adopting a ‘below-the-line’ (BTL) outreach strategy in high-footfall areas such as IT parks, airports and housing societies to directly engage with users and drivers.
