Expanding on the rationale behind the initiative, Shah said, “The concept is that the one who is working hard, the one who is toiling, should get the profit, not some rich man. Why did we come up with the idea of Bharat Taxi? You said that there were a lot of complaints, 30% was deducted, and there was no certainty… The purpose of running those companies is to make the owners rich. Our purpose is also to make the owners rich. The only difference is that you are the owner.”
Bharat Taxi will operate without surge pricing, a feature that has often drawn criticism from riders and drivers on conventional platforms. Each hourly booking will include 10 kilometres of travel. Additional distance will be charged at ₹19 per kilometre, and extra time at ₹2.50 per minute. Tolls, parking, and state permits will be settled directly with the driver.
Beyond ride operations, the initiative will also facilitate access to car loans and insurance for saarthis. An in-app support service is being set up to provide assistance to drivers through the platform.